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What's the Difference Between Made-to-Order and Made-to-Measure Clothing?

There’s nothing new about made-to-order clothing. Decades and even centuries ago, most of what people wore was made to order, and clients worked closely with tailors to ensure garments fit properly. Now, with consciousness around clothing and consumerism on the rise, more and more brands are adopting a “made-to-order” strategy. But what does that mean, and what’s the difference between made to order and made to measure?

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